18/04/2008

Stop and Think

Fahion Agains HIV/AIDS is fashion campagne to raise awareness about HIV/AIDS among young people. H&M and Designers Against AIDS have linked up with designers, musicians and artists to create a cotton collection for guys and girls (Stop and Think). 25 percent of the proceeds from the collection go to HIV/AIDS prevention projects around the world.

This is a great example how campagnes can work and raise awareness.

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